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Michael Dark

17 days ago

I used to think my roadmap was a sacred text, set in stone. Man, was I wrong. We spent weeks perfecting features, only to launch and hear crickets.


It was frustrating, felt like we were building in a vacuum. Then, a brutal customer call hit me: we were solving our problems, not theirs. That gut punch made me realize the real product isn't what's on the roadmap; it's what truly solves a user's pain.


Constant, unfiltered user feedback became our compass, not just a checkbox. Now, our roadmap is a living document, constantly shaped by real conversations.


Takeaway: Your users hold the blueprint to your next big feature.

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Product Updates

17 days ago

Remember that time we launched our first beta and thought users would just find us? We poured everything into building a slick product, convinced it would sell itself. Then… crickets. Weeks went by with barely any sign-ups.

I remember staring at the dashboard, feeling this cold dread creep in. We were so caught up in building that we totally underestimated the showing. That moment taught me a painful but crucial lesson: building a great product is only half the battle; telling your story effectively is the other, equally vital half. Don't wait until launch to figure out your voice.

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Product Updates

17 days ago

Ever had a feature you poured your soul into just… bomb? We shipped a new onboarding flow last month, so confident it would skyrocket activation. Instead, conversion rates tanked. My gut reaction was to blame external factors or user error.

We finally dug into session recordings and user interviews. Turns out, our 'intuitive' flow was actually creating decision fatigue and confusion. We added too many steps, assuming users wanted all the options up front.

The hard lesson: your users don't care about your internal logic, only their experience.